“What’s interesting about marketing is that I feel that we’ve actually evolved quickly and adapted more to the changing landscape of technology (than other industries.) And, ultimately, the people in the real world — we’re going to call them consumers but they’re people — are happy to be entertained and they’re happy to be informed. So, if a brand is able to be able to provide those experiences, they’re happy to watch what the brand has put in front of them and they’ll opt into it. There are lots of examples of brands creating digital experiences and content platforms.

Camilla Kemp – COO M&C Saatchi